This news article by Victoria Burnett, issued from the International Herald Tribune, entitled Fashion Ads Touch a Nerve in Gender-conscious Spain is about how Spain is taking the initiative to ban and prohibit gender stereotypes in advertisements and fashion clothing stores.
The article mentions Jose Luis Rodriguez Zapatero and his government on how they are intervening in “public and commercial life to try to change Spain’s macho culture” that seems to continue to oppress women.
As mentioned my Burnett, certain Giorgio Armani and Dolce & Gabbana advertisements deemed as sexists toward women and have disturbed society, especially Spanish women consumers. One particular advertisement that showed two girls with makeup and bikinis disturbed Madrid’s ombudsman saying that “It’s not dissimilar to the pictures that circulate on the Internet promoting sex tourism.”
Burnett also mentions in the article that due to these female gender stereotypes, the Spanish Health Ministry has campaigned to measure 8,000 women for a better ideal on the “average” women’s size for clothing and mannequins in top Spanish fashion companies.